LEARN & GROW
Learn with Danielle
Six years of small business wisdom, from handcrafting scents to building a community worth burning for.
YOUR GUIDE
Meet Danielle
Hi, I'm Danielle, and I'm so glad you're here.
If you're anything like me, then you know books have a way of finding us exactly when we need them. Sometimes they're an escape. Sometimes they're comfort. Sometimes they remind us that even in our darkest moments, there's still hope waiting on the next page.
That's what books have always been for me.
Long before Southern NovelScents existed, I was simply someone who loved getting lost in a good story. I fell in love with the unforgettable characters, the worlds authors created, and the way a book could make you laugh, cry, or completely forget about the day you were having.
In 2020, I decided to combine two things I loved: books and fragrance.
What started as a simple idea quickly became something so much bigger than I ever imagined.
Today, Southern NovelScents is an officially licensed home fragrance company, creating handcrafted candles, wax melts, diffusers, and Room & Linen Sprays inspired by the stories readers never want to leave behind. Every fragrance is carefully blended with the hope that when you light a candle or melt a wax melt, you're transported right back into the pages of your favorite book.
But if I'm being honest, this business has never really been about candles.
Life has a way of changing us.
WHAT YOU WILL FIND HERE
Four Pillars of Learning
My Business Journey
The real, unfiltered story of building Southern Novelscents from scratch. Wins, failures, and monthly updates on growth.
Free Resources & Guides
Downloadable guides, checklists, and templates from candle-making basics to Etsy shop optimization — all free.
Business Tips Community
Join a private community of like-minded makers and owners. Ask questions, get feedback, and grow together.
Courses & Digital Products
In-depth courses on fragrance blending, branding, and scaling designed to help you grow your business faster.
POPULAR RESOURCES
Start Here
GUIDE
The Complete Soy Candle Making Guide
Everything you need to know to pour your first candle, from supplies to safety.
COURSE
From Hobby to Business: Launch Your Brand
A step-by-step course on turning your passion into a profitable small business.
TEMPLATE
Etsy Shop Launch Checklist
The exact checklist I used to launch Southern Novelscents and reach my first 100 sales.
Join the 2026 Cohort
Limited spots available. Be the first to access new courses, exclusive resources, and live workshops with Danielle.